Oliver Carson, Founder of Better Place Brands announced today the launch of Cat Rescue Coffee Company — a coffee, apparel, and gift brand that will donate 20 percent of its profits to a group of approximately 12 cat rescue organizations, nationwide.

The brand, available immediately at www.catrescuecoffeecompany.com, becomes the thirteenth brand launched by Carson under the umbrella of his social responsibility company, Better Place Brands, bringing the total number of animal rescue organizations supported financially by Carson’s company to more than 140.

“We operate a dozen brands aimed at helping dog shelters across the county,” said Carson.  “We’re excited to announce our first brand aimed at helping cat rescue organizations.  We hope our mission — ‘Drink Coffee. Save Cats.’ — will resonate with people in the cat rescue community the same way our other brands have resonated with and benefited people and organizations in the arena of dog rescue and education.”

Currently, Carson is calling for cat rescue organizations to reach out to him through the “Apply for Support” button within the top navigation of www.catrescuecoffeecompany.com.  To apply, the should simply provide a bit of information about themselves and a link to their website or social media sites.  Carson says he intends to choose rescues based upon their mission and geography, to cover the U.S., geographically, with financial support for cat rescues.

“We’re in cat rescue groups now on social media, seeking cat rescues to support,” he explained.  “Once we have our group together, we’ll list the organizations we support on our home page so customers can see precisely where their donations are going.  We’ll send checks quarterly, and we’ll also donate merchandise the fundraisers of these organizations.  Whenever we launch a new brand, it usually takes about a week to organize and select a group of rescues to support; we’ll have those listed on our website in just a matter of days.”

To see all of Carson’s brands, visit www.betterplacebrands.com.  From there, visitors can link to any of the company’s coffee and apparel brands supporting more than 140 animal rescues, nationwide.